This article is to cover the use of marketing services similar to adsense. While I will cover these with information with retrospect to Pakistan they should hold true for most countries with a few exceptions. Currently there is high demand for adsense and its ads placements in Pakistan. From my recent interactions with bloggers and eCommerce websites its evident that a vast majority of Pakistanis are producing great content that is being ranked really high and driving in authentic traffic. Similarly I look at the other end from marketing stand point of view this is great not just for international searchers but also for local searchers. In regard to this I have also seen many new bloggers trying to get into this field and make money. While there is real competition I would like to highlight a method that might go hand in hand and help both the marketing company and the bloggers by using services similar to adsense.
Marketers & Advertisers :
Currently people in Pakistan resort to ubl wiz cards or prepaid cards because its just very difficult to understand how adsense works. Most people dont even know the keywords they want to search hence they tend to stay away from adsense and turn to facebook marketing. While facebook is good to get your products viral I personally believe that adsense is better marketing platform and should eventually generate more results then facebook advertising. A similar platform by the name of a-ads. There are many other similar platforms available but I will pick this one due to its anonymous nature.
For a eCommerce or retailer or any new startup its quite difficult to have a high budget to market on high ranking websites so services such as adsense, a-ads or facebook present a low cost high turnover return reward possibility. Now the question that might comes to ones mind is why a-ads and not adsense? To answer that let me get into a bit of detail. Adsense requires high traffic websites inorder for them to be approved and get paid. While this makes sense for most people going through the entire setup for a businessman who is just looking to run a new or an old setup becomes quite confusing and hence he has to resort to either hiring someone and paying them to do this work for him. With this setup comes risks and rewards. People tend up putting their credit card numbers and details onto google server for their employees to use for marketing their products. This has its risks. Which in my opinion are very high. This reason and the fact that bitcoin is anonymous like a-ads is why I prefer putting an ad campaign which is much simpler doesnt require information and you can simply deposit funds in bitcoins so that your personal data is secured and not sitting on remote servers.
A-ads has been around since 2013 so its not a new website. I believe their fees of 20% is a bit high but for a small setup that is reasonable. If you accept bitcoins I think this is the best way to market your products since this will mostly please the btc community generally. If we look at
https://a-ads.com/catalog Link we will see:
CPM: 0.00154157 Ƀ ($0.40), CPC: 0.00002542 Ƀ ($0.01)
This shows that displaying your ads on a-ads is relatively cheap against if you were to use facebook ads or adsense. This is the added advantage. To add to this its also known fact that most people dont generate sales in btc unless there is a discount involved. So even if you do accept btc doesnt mean you will generate too many sales. But you will be able to market your product to the world and very low costs with the same btc you are earning. Is this all worth it. Well it doesnt hurt trying.
The question is why use this if you have adsense? Well for once it doesnt matter which type of blog you have as long as you generate some kind of traffic you will get paid. Lets be honest here I did a test and have integrated a-ads here and while I am not going to be earning much I am going to be making something. The setup is such that I hardly get around 20-40 people daily in total from http://bitcoin.com.pk and http://bitcoinpk.com and I am still able to generate small amounts of income. While this might not be big its better then nothing and ads out to atleast cover the cost of the domain and blogs after a year. This is based on my current earnings for around 2.5 days that I see this happening. Since I pay for my domains and hosting in bitcoins through namescheap it makes the cycle or well worth it. The one thing to note here is for people who would want to replace adsense with a-ads while it doesnt really make sense if you are earning higher amounts there is one advantage you will have over adsense, that is payment through bitcoin which can be cashed out at better rates from urdubit as opposed to using direct bank transfer and services such as western union.
To wind up this I believe that a-ads is a good alternative to advertise and market your products anonymously and without much risks. Additionally marketers and advertisers have a cheaper solution to market their products on low budget websites and still be able to generate sales. Most ads dont get direct sales but do generate an effect in which the customer is reminded of your services and return once they need the product. I would like to suggest for everyone to give it a go. Would like to invite Bloggers, advertisers and marketing experts to review a-ads and other such services to help freelancers grow.